Chocolate is the most popular whey protein flavor on the market. And that makes sense—chocolate is delicious. But here's the thing: chocolate flavored whey tastes nothing like actual chocolate. They're all either bland, leave an artificial aftertaste in the mouth, or frankly disappointing. Instead of real cacao, they rely on cheap chocolate flavoring compounds that leave you wondering why you're forcing yourself to drink something that tastes like sweetened cardboard.

* We got curious about why this disconnect exists. So we started experimenting in our kitchen with actual cacao beans and natural sweeteners. Honestly, creating a decent-tasting chocolate protein wasn't that difficult. After a few trials, we nailed down the recipe we use today. The chocolate chip idea? That came to us while eating Stracciatella gelato. The texture contrast completely transformed the experience. 
* But this led us to an important question: if it's relatively straightforward to make great tasting chocolate protein, why do most products on the market taste terrible? The answer is simple: real ingredients are expensive. Our flavoring costs represent 35% of our total cost, compared to just 2-4% for artificial flavoring and sweetening. Most brands choose the cheaper route because it protects their margins.

* Our customers love our chocolate chip whey. We probably have one of the highest customer retention rates in the industry, and the reason is straightforward—we build products with intention. We solve problems without cutting corners. Our customers keep returning because they trust our quality, and honestly, they're addicted to how good it tastes. A container of the chocolate chip whey doesn't last more than seven days in our houses. We're not sorry that it's addictive. We're proud of building something this good.