Built For Pure Strength: Creatine Monohydrate
Creatine is one of the most researched performance ingredients out there. And yet, when we looked at what people were actually buying, there was a clear gap between what science...
THE BACKROOM
Backroom is a space where we document our process of why and how we create our products. This space is not focused on the science, but rather the intent.
Our founders built what they couldn’t find anywhere in market
Built For Better Absorption: Vitamin D3 + K2
Vitamin D is one of those things almost everyone needs, but very few people think about properly. Most supplements are basic — fixed doses, isolated vitamin D, and formats that...
Built For Everyday Wellness: Vegan Omega-3 Algae Oil
Omega-3 always felt more complicated than it needed to be. Fish oil comes with its own set of problems, the aftertaste, the smell, and the general hesitation a lot of...
Built For Protein Anywhere: On-the-Go
We realised pretty early that consistency doesn’t break because people don’t care. It breaks because life gets in the way. You’re travelling, you’re working late, you’re moving between things —...
Built For Clean Nutrition: Plant Protein
Plant protein always felt like a compromise to us. Either it was nutritionally incomplete, or it tasted chalky and dry, or it relied on heavy flavouring to hide what was...
Built For Everyday Performance: Whey
We didn’t set out to build another whey protein. We were just tired of what was already out there. Everything we tried either tasted artificial, felt too heavy, or became...
Why We Built Chocolate Chip Whey
Chocolate is the most popular whey protein flavor on the market. And that makes sense—chocolate is delicious. But here's the thing: chocolate flavored whey tastes nothing like actual chocolate. They're...
Developing Mango Vanilla Whey: Process Notes
It was peak summer and we realised we needed a mango flavored whey. But here's the problem, mango is one of the most poorly executed flavors in the protein market,...